Friday, April 13th, 2012

I recently read the New York Times piece entitled, Mind Games: Sometimes a White Coat Isn’t Just a White Coat. The article discusses the phenomenon “enclothed cognition; the effects of clothing on cognitive processes.”  The term stems from the idea that we think not just with our minds, but with our bodies as well.  Studies have shown that carrying a heavy clipboard makes people feel more important and that people wearing more formal clothing are viewed by others, to be more intelligent.

 

This particular study aimed to determine what sort of affect clothing has on cognitive processes. They conducted a series of tests using a white lab coat. One group believed the white coat was a doctor’s coat and another believed it was a painter’s coat. One group was instructed to wear the perceived doctor’s coat and the other to wear the painter’s coat. In some tests individuals were instructed to simply study the doctor’s coat without wearing it before answering the test questions. The result was that in each test, the group that wore the doctor’s coat always showed the greatest attention and made the fewest mistakes. They uncovered that certain clothing CAN influence us to assume certain behaviors and affect our basic abilities. Dr. Galinsky explains, “Clothes invade the body and brain, putting the wearer into a different psychological state.”

 

After reading this, my mind immediately went to Bloomers! (which lets face it, my mind is usually there anyways) and I thought about our newly created colorful aprons and tool belts. I wonder what kind of affect our aprons would have on a child who wore them. A the 2012 CAEYC Expo we recently attended, countless individuals came up to us and said, “I know I could get my child to garden if he/she had one of those aprons.” I guess we’ll just have to wait and see, but I’d bet that if a child wore one of our creative aprons, it would have a positive affect on his or her enthusiasm for gardening. What do you think?

 

Check out our aprons here: http://www.bloomersisland.com/store/index.php/kids-clothing.html


-Jamie Shields 

Communications Manager 


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